Search Engine Land recently release the great article about 5 top local marketing trends for 2012. It's a great article to see how local business owner can apply to their local business marketing strategies. Without the question, 2012 is going to be a great year for local business to recover and grow beyond down economy. Regardless what you do, you will need to deploy local advertising with not just one Internet technologies and web promotions into your marketing plan. Here are few of the valuable key points in the article that you should pay attention to.
Paid Search Still Packs a Powerful PunchDon't get discouraged of running a small local beauty salon or any kind. It's your turn to get ready for 2012 local advertising by investing on the local search marketing trends.
Regardless of your local marketing mix, you need to test the opportunities provided to you through paid search marketing. The Kelsey Group reports that 74% of Internet users perform local searches. Additionally, according to the Pew Research study mentioned above, 53% of survey respondents used Search to find local restaurant, bar and club information, and 35% searched for information on other types of local businesses. Google states that a full 20% of searches, or more than 2 billion monthly Google searches, are local in nature.
Whether you're leveraging Search, mobile offerss, printable special promotions, location-awareness or GEO localization or a combination of these tactics, there are plenty of local marketing opportunities that will help your business drive success in the coming years. North America Local Coupons Network encourage you to visit and share North America Local Coupons Network on Social Network with your friends. We hope to save you and your friends money and help local businesses the same time. It's WIW-WIN for everyone. After all, North America Local Coupons Network's marketing guru wish you a great holiday and happy new year 2012! PR5462311526